Anthropic CEO Dario Amodei recently faced a challenge in his messaging strategy. Despite his efforts to balance the risks and benefits of AI, some investors and critics argue that his warnings about AI's dangers have fueled a backlash, particularly against data centers. This raises a deeper question: Is the AI industry's crisis of trust a result of overemphasis on risks, or is it a more complex issue? In my opinion, the answer lies in the industry's failure to deliver on its promises. Amodei acknowledges that the public has a negative view of AI, but he argues that this is not primarily caused by his or any other AI leader's warnings. Instead, he believes it is fundamentally a crisis of trust, where ordinary people don't trust companies, governments, or the tech industry, and always suspect that they are cooking up new ways to screw them over. This crisis has been decades in the making, and the AI backlash is just the latest iteration. What makes this particularly fascinating is the industry's struggle to balance transparency and trust. While Amodei advocates for regulations, including transparency requirements, he also emphasizes the need to slow down frontier AI companies while advantaging smaller competitors. This delicate balance is crucial for the industry's future, as it aims to address public concerns while fostering innovation. In my view, the AI industry must focus on delivering tangible benefits to the world, rather than solely on messaging and marketing. By addressing the root causes of the crisis of trust, the industry can build a more sustainable and trustworthy future.